Spotify Launches Taste Profile for US Premium Users

Spotify has launched its new “Taste Profile” feature for Premium subscribers in the United States. The update allows users to view a summary of how the streaming service interprets their listening habits and to adjust those preferences using natural‑language commands. By typing simple requests such as “I want more indie rock” or “less hip‑hop,” listeners can fine‑tune the algorithm that powers their personalized playlists and radio stations.

The company says the feature is built on the same recommendation engine that underpins its Discover Weekly and Daily Mix offerings, but adds a user‑friendly interface for tweaking taste settings. Spotify’s engineering team highlighted that the natural‑language component is powered by a newly trained model that interprets context and sentiment from user input. The rollout is currently limited to Premium accounts in the U.S., with plans to expand to other markets later in the year.

Industry observers view Taste Profile as part of Spotify’s broader strategy to increase user engagement by giving listeners more control over the AI‑driven curation process. The feature’s introduction follows a series of updates aimed at improving recommendation accuracy and transparency, positioning the platform to compete more aggressively with rivals that emphasize user agency in music discovery.