Reddit tests ads in search results

Reddit is expanding its advertising program by testing ads in the platform’s search results. The company says the ads will be placed “based on a range of factors, including contextual relevance to a search query,” so a query such as “espresso station” could show ads for espresso products, while “home office setup” might display ads for monitors, desks or chairs.

Reddit already serves ads across its feeds in formats that include images, videos, sponsored posts, AMAs and within discussion threads. The new search‑based placement is part of a broader set of platform changes announced by Reddit.