Oxford United Apologises for 9/11 Call Sign Shirt Advert

Oxford United issued an apology after an image posted on its official social‑media account displayed the call sign of one of the aircraft involved in the September 11, 2001 attacks. The club clarified that the image was uploaded inadvertently and was not intended to reference the tragedy.

The photograph, shared on X on March 5, featured the call sign “American Airlines Flight 11,” one of the planes that struck the World Trade Center. Following the post, the club removed the image and released a statement from its media team acknowledging the mistake and expressing regret for any distress caused.

In its statement, Oxford United reaffirmed its commitment to sensitivity and respect for the victims and survivors of 9/11, and it pledged to review its content‑approval processes to prevent a recurrence. The club’s apology was accepted by the public and the broader football community.