Meta says Muse is for adults despite childlike mascot

Meta’s new Muse platform is being positioned by the company as an adults‑only service, even though its visual presentation resembles a children’s toy. The company’s messaging emphasizes that the product is intended for mature users despite the playful aesthetic.

The Muse offering includes a cuddly, Labubu‑like mascot and an upcoming Tamagothi‑style AI device, both of which could appear disarming for users of all ages. Meta says Muse is just for adults, though its cuddly, Labubu-like mascot—and upcoming Tamagotchi‑style AI device—may be disarming for users of all ages.