David Beckham Takes £39m Dividend After World Cup Campaigns
Guardian Sport1 min read84 words
David Beckham, the former footballer, has taken a $51 million (£39 million) dividend from his business empire after a series of brand deals tied to the FIFA World Cup.
During the summer tournament in the United States, Beckham appeared in roughly a dozen advertising campaigns, partnering with Lenovo, McDonald’s, Bank of America, Verizon and the PepsiCo crisps brand Lay’s. These collaborations pushed the brands’ revenue to $110.5 million.
The dividend and the revenue figures confirm the financial success of Beckham’s World Cup advertising campaigns.
Read the original at Guardian Sport
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