Apple Working on Screenless Fitness Tracker Similar to Whoop

Apple is reportedly developing a new screenless fitness tracker that mirrors the design philosophy of the Whoop band, Bloomberg has reported. Early prototypes feature a thin fabric band housing a sensor‑equipped computing module, allowing the device to monitor health metrics without a display. The company’s focus on a minimalist form factor aligns with Apple’s broader strategy to integrate health monitoring into everyday wearables.

The report notes that the project is still in its infancy and would likely not reach the market before 2028, even if Apple chooses to move forward. For context, Whoop currently offers its 5.0 band and a medical‑grade (MG) variant that includes an EKG sensor, both designed for continuous wear and boasting more than fourteen days of battery life. Bloomberg’s analysis suggests Apple is exploring similar capabilities, potentially positioning the new tracker as a competitor in the high‑end fitness and health monitoring segment.

While the details remain preliminary, the development of a screenless fitness band underscores Apple’s ongoing interest in expanding its health ecosystem. If the prototype proves viable, the company could introduce a new product line that blends continuous health tracking with a sleek, unobtrusive design, further cementing its presence in the wearable technology market.