Apple to open 600‑seat live music venue beneath London headquarters

Apple is set to launch its first dedicated live‑music venue in the United Kingdom, the Apple Music Hall, a 600‑seat space designed for concerts, recording sessions and video broadcasts. The venue will be situated beneath Apple’s European headquarters at the historic Battersea Power Station in London, a site famously featured on the cover of Pink Floyd’s Animals album. The opening is scheduled for 28 September, though details of the inaugural performance have not yet been released.

According to Oliver Schusser, Apple’s vice president of Apple Music and International Content, the new hall reflects the company’s long‑standing commitment to music, tracing its involvement from the launch of the iPod through the iTunes Music Festival to the current Apple Music service. The venue’s “state‑of‑the‑art” facilities are intended to support a range of live and streamed events, expanding Apple’s presence in the entertainment sector while leveraging the iconic Battersea location. The venue’s debut marks a notable addition to London’s cultural landscape and underscores Apple’s broader strategy to integrate hardware, software and live experiences.